BUY SOCIAL MEDIA MARKETING PACKAGES FOR LIKES, FOLLOWERS, VIEWS

Get Social Media Marketing Packages FOR LIKES, FOLLOWERS, VIEWS In a cheaper and easier way. 

We provide, Facebook likes, Twitter Followers, Instagram likes and followers, LinkedIn Followers, Youtube views in a very convenient way 

SEO COURSE IN ANDHERI

What is Search Engine Optimization(SEO) ?
 To increase the quality and quantity of traffic on a website through an organic search result is know as Search Engine Optimization.

 We are one of the best institutes for SEO course be it a student, learner, or handling your own business In the Internet marketing world. We provide one of the best SEO courses In Andheri With Job assistance provided. Classroom Training provided. We teach how to create seo friendly blogs using blogger.com, ans as well as wordpress.com

How Can Digital Marketing Help You Grow Your Business

How Digital Marketing Can Help You Grow Your Business

As we have come to the digitalised era of the generation it is important to start or grow your business through digitalisation. Digital marketing has made marketing much more effective than basic marketing strategy.

These Are The Following Reasons As To How Can Someone Grow Their Business Through Digital Marketing

1) Digital Marketing can now give the benefits of a large company to any small or medium business companies. They can attract sales and the website traffic. They can perform the same marketing strategy of a large company.

2) With all the large advertising banners, or Promotional objectives that is done for marketing can cost much more than a small business enterprise can afford. Digital Marketing is the only best option to promote your business. It is much more cost-effective as for traditional marketing. Hence, one can even save up from digital marketing.

3) Digital Marketing not only does generate traffic but also helps in conversion of them. Their top priorities for digital marketing are, Conversion Optimisation,  Content Marketing, Social Media, Brand. They generate the traffic into leads, visitors, subscribers and into sales.

4) Digital Marketing has better revenue than by the Traditional Marketing. From the research known a company can earn 2.8 times better revenue growth expectancy. Even the small and medium marketing has 3.3 better chance of expanding their workforce and business.

5) Digital Marketing has has a greater interaction with targeted audiences. Marketing effectiveness gives precise targeting. Increase customer satisfaction and experience. It Increases customer retention. Driving revenue through personalised offers. It increases cross-sect, upset rate. Marketing efficiency and quick time to value.

6) As the phone of most population  has it in the reaching this influences their purchase decisions and it can b e said Digital Marketing carters much of the mobile consumer.

7) Digital Marketing builds Brand Reputation. Delivering to what you promise will develop the relationship with the targeted audience you have.

8) Digital Marketing provides better Return Of Investment for your marketing investments. The Key of success in Digital Marketing is to generate a flow and targeted traffic that converts into sales and leads. The more the business generates this kind of traffic, the faster you can release  your Return Of Investment.

9) Digital Marketing earns people trust. The feedbacks and review when your product is good will want the previously purchased customer come back to your products and the new customer can trust your product or brand by the reviews and feedbacks they read.

10) With the use of innovative and cleaver ideas the we can entice conversion using call to action. It specifies what the consumers should do next once their decisions has been made. Make use of attractive graphics that attracts the users to click.

11) Digital Marketing makes you ready for internet of things. Its a part of global ecosystem where internet is a thing that is connected through various gadgets, that can interact with each other. With the search basis once can find the targeted audiences through the online grid.

12) Digital Marketing ensure online business survival. Even if you have tons of website visitors but none of them convert your online business will also cease to exist

Google AdWords

Google Adwords is an advertising service by Google for business wanting to display ads on Google and its advertising network. The Google AdWords  program enables business to set a budget for advertising and only pay when people click the ads. The ad services is largely focused on keywords.

 TYPES OF CAMPAIGN

1. Search Network Only- Only Google Search Only

2. Display Network Only- The ads that is shown in the google sites which is known as Adsense

3. Search Network With Display- Combination On Search And Display

4. Shopping- Best way to create shopping ads.

5. Video- Video ads on Youtube and across the web

6. Universal App Campaign-  Promote your apps across search, display and Youtube 

BID STRATEGY

Consider your goals

     Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purpose of bidding, you will want to consider three basic types of goals along with  your current campaign setting

Consider your goals   :

Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you'll want to consider three basic types of goals, along with your current campaign settings.

·        If you want to generate traffic to your website, focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding may be right for your campaign.

·        If you want to increase brand awareness—not drive traffic to your site—focusing on impressions may be your strategy. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers.

·        If you want customers to take a direct action on your site, and you're using conversion track, then it may be best to focus on conversions. Cost-per-acquisition (CPA) bidding lets you do that.

h

      1) CPC focus on clicks (Increase Website Visitors)

       

      2) CPM focus impression ( Brand Awareness)

            

      3) CPA ( Focus On Conversion)

      Consider your goals   :

Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you'll want to consider three basic types of goals, along with your current campaign settings.

·        If you want to generate traffic to your website, focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding may be right for your campaign.

·        If you want to increase brand awareness—not drive traffic to your site—focusing on impressions may be your strategy. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers.

·        If you want customers to take a direct action on your site, and you're using conversion tracking, then it may be best to focus on conversions. Cost-per-acquisition (CPA) bidding lets you do that.

TYPES OF CPC

1. Manual CPC

2. Maximize Clicks

3. ECPC- ( Enhanced CPC)

1. MANUAL CPC- With manual CPC bidding you can set a maximum p0ride on the cost of someone clicking on your AdWords Ads

2. Maximize Clicks- Maximize clicks automatically sets your bids to help get as many clicks as possible within your budget. You set a target daily budget and the AdWords system automatically sets your maximum CPC bids on your behalf, with the goal of getting you the most clicks possible within the budget

3. Enhanced CPC- It automatically adjusts your manual bids to help you get more conversion. ECPC is available as an optional feature with manual CPC bidding. With ECPC you'll still have control over your bids just like you did before, but ECPC helps you by adjusting each bid based on how likely it is that a click will result in a conversion. If a click seems likely to convert ECPC will raise your Max. CPC after applying any bid adjustments you've sent.

CAMPAIGN STRUCTURE

Now Make Your Own customised structure and get started with Google AdWords!!!


Q. How To Create Search Network Campaign With Manual CPC?
             In Manual CPC we can decide keyword bid amount
       
These Are The Following Steps To Create A  Manual CPC :

  1. Click on campaign on Google AdWords
  2.Select New Campaign
  3. They will show case many types of option, we have to choose the 'search' option to select 'Single        Goal Lead
   4. Select website visits and add the link you want to do for the campaign
   5. Fill In the details about the campaign like, Campaign Name, Networks*, Location, Budget, Bidding*, Site link extensions*, description Then save and continue
   
   *Select search network, The ads can appear near google search results and other people sites when people search for terms that are relevant to your keyword
    *Select manual CPC from 'Clicks' drop down BOX, Select bid strategy then, manual CPC
     *Add additional links to your ad. New site link, SEO Services then, add link to final URL                             (Minimum 4 site link)

Then Add in details about the Ad like, Ad Group Name, Default bid (min. bid), Keywords

                                                                Save &Continue

To Add New Ad :

    New text ad
    Final Url
    Headline 1- (30 word limits)
    Headline 2- (30 word limits)
    Display path- (15 word limits, 15 word limits)
    Description- (80 word limits)
                                                                 
                                                                   Save & Continue

And then, your Ad is made.

      

Digital Marketing Course In Andheri West

We are best  in  Digital Marketing Training Institutes in andheri west,Mumbai. Compare our syllabus  on different  training classes and centers who is providing training on Digital Marketing course in andheri west. Read our given   short period and certification courses offered by different web technology training institutes. Send your details to know about   total  fees cost, duration of course, course syllabus, study materials, faculty experiences. Get best price discount from our  DIGITAL MARKETING  Training Courses & Classes in Andheri west , Mumbai.

SEO Important Points

Important   On-page SEO points   :

1 seo friendly url:-

a)it should include your main focus keyword

b)Seprate each word by hyphen

c)small Letters

example :

www.yourdomain.com/digital-marketing-course.html

2)Page title :-

a)it should start with main focus keyword

b)its length should 65 characters which count space also

example :

<title> main focus keyword</title>

3)page description(meta description):-

a)Its Describe your web page

b)Its should include your main focus keyword with description

c)Its should be 155 to 165 characters  with include space

example :

<meta name=”description”  content=”your page description with main focus keyword” />

4)Meta keyword:-

a)it include your targeted keywords minimum 5 keywords.

b)and each keywords separate  by comma

example :

<meta name=”keywords”  content=”keyword1,keyword2,keyword3,keyword4,keyword5,….” />

5)your web page content should include <H1>,<H2>,<h3> html tags with main focus keyword

6)your first hundred words of your first paragraph should include your main focus keyword

7)your web page content paragraph should include LSI keywords(search related keywords)

8)Your web page should include 2 internal links and 2 external links

example :

<a  herf=”seo-friendly-url.html”  Title=”main focus keyword”> Anchor Text </a>

9)image optimization:-

a)image name should include your main focus   main keyword

exp:-

<img src=”main-focus-keyword.jpg”  alt=”main focus keyword” />

Important   OFF page   SEO points:

1. Social Media Sharing :

Share your website links and blog post to your

Facebook profile ,facebook page,facebook groups which are relevant to your topics.

2. Forums (Q/A link Building)

People often search for the answers on the internet and several webmasters use this opportunity for link building purpose.

Take Quora the No 1 question and answers discussing website. Most visitors type their questions and get the answer

3. Social Bookmarking

Social Bookmarking is a way people use for bookmarking or store their favorite web pages, articles, videos, etc.

Many Social Bookmarking websites links are Dofollow which allow Google to follow them and rank their websites.

Example  : digg.com/submit ,  StumbleUpon.com

4. Blog Comments

Blog Commenting is my favorite OFF-page SEO link building method by this method you can build powerful backlinks to rank your website.

For example: To comment on digital marketing blogs

Search in google   “  digital marketing blogspot” 

Digital marketing   post comment

Digital marketing blog

5. Press Release:

Press releases are one of the effective link building strategies and it still continues to boost search engine rankings.

Through press releases your website will appear on Google news section from that you would obviously get a large amount of traffic to your website.

6. Web 2.0:

Web 2.0 link building is the great tactics and Secret method for ranking websites.

By default, every web 2.0 websites such as WordPress, Blogger, Weebly has high page rank and Domain authority.

When we use these sites for link building it works great when done correctly.

The biggest advantage of using this Off-page SEO tactic is that you can have full control to handle the links.

By having full authority you can change links, modify anchor texts, add or even delete backlinks.

How to create web 2.0 links?

SELECT top five web 2.0 websites.

Create a website with anchor name in the domain name.

For example, if you want to rank for  php.com ,  create website name as phptraining.wordpress.com or phptutorials.wordpress.com

Your blog should have necessary pages like Home, About, Contact us, etc.

Then write 300 – 500 words content with perfect ON-page SEO and link to your website with powerful anchor texts.

Since web 2.0’s take a long time to get indexed on Google, Use link indexing services to index your Web 2.0 articles soon.

To make even more effective bookmark web 2.0 articles on social bookmarking sites and also share on social media sites.

7. Profile links:

Good profile links can improve your website ranking. It will not only act as backlink but it is most than a backlink that will increase your overall website branding.

Getting profile links from popular websites will act as a good consideration for Google to judge your website and rank on top search results.

So join the most popular social media websites with high DA and go to the settings and look for the website or Home Page box and add your website homepage URL.

 

8. Directory Submission:

Listing your website on directories is part of SEO to get powerful backlinks to your website.

In order to get quality backlinks, you need high PR directory websites which give dofollow backlinks.

Although directory submissions are easy most people find it difficult for listing their websites. For example   http://www.bloghub.com

9.  Article Submission:

Write article to your relevant topics on website like hubpages.com   & creating backlinks inside article content.

 

10. Infographics  images  :

Pin  infographics images on pinterest.com 

Pinterest is a web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and on a shorter scale, GIFs and videos.

 

11. Guest Posting

Guest posting is the most popular link building method where an article is written as a guest post by another website webmaster.

Where the author places his/her one of website article links inside the article in that way the link juice passes to guest post author’s website.

Search Engine Optimization

                                                       SEARCH ENGINE OPTIMIZATION
  

Search engine optimization is divided into two parts

1} ON PAGE ( Inside)
2) OFF PAGE (Outside)

ON Page:

(a) On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. 

(b) On Page SEO is the Science of optimizing the contents
of a website such that it becomes  friendlier to the search engines.

This technique includes the optimization of texts,images,tags,Url structure,internal links ,external links,headers etc.
The most important On-Page SEO tips are:

• Having optimized titles and descriptions
• Proper URL Structures
• User friendly navigation (breadcrumbs, user sitemaps)
• Optimized internal links
• Text Formatting (use of h1,h2,bold etc)
• Image optimization (image size, proper image names, use of ALT tag)
• User friendly 404 pages
• Fast loading pages
• Mobile Friendly pages
• Top quality fresh content (This is always the most important SEO factor!)
• External links (no broken links or links to ‘bad’ sites)

  

ON PAGE SEO PURPOSE

 1) Increase Website Visitors

 2) Get Ranking In Search Engine Result Pages.

OFF Page:

Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:

·        Link Building

·        Social Media Marketing

·        Social bookmarking

OFF PAGE SEO PURPOSE

1) Increase Website Visitors

2) Increase Website Ranking In Search Engine Result Pages.