SEO Important Points

Important   On-page SEO points   :

1 seo friendly url:-

a)it should include your main focus keyword

b)Seprate each word by hyphen

c)small Letters

example :

www.yourdomain.com/digital-marketing-course.html

2)Page title :-

a)it should start with main focus keyword

b)its length should 65 characters which count space also

example :

<title> main focus keyword</title>

3)page description(meta description):-

a)Its Describe your web page

b)Its should include your main focus keyword with description

c)Its should be 155 to 165 characters  with include space

example :

<meta name=”description”  content=”your page description with main focus keyword” />

4)Meta keyword:-

a)it include your targeted keywords minimum 5 keywords.

b)and each keywords separate  by comma

example :

<meta name=”keywords”  content=”keyword1,keyword2,keyword3,keyword4,keyword5,….” />

5)your web page content should include <H1>,<H2>,<h3> html tags with main focus keyword

6)your first hundred words of your first paragraph should include your main focus keyword

7)your web page content paragraph should include LSI keywords(search related keywords)

8)Your web page should include 2 internal links and 2 external links

example :

<a  herf=”seo-friendly-url.html”  Title=”main focus keyword”> Anchor Text </a>

9)image optimization:-

a)image name should include your main focus   main keyword

exp:-

<img src=”main-focus-keyword.jpg”  alt=”main focus keyword” />

Important   OFF page   SEO points:

1. Social Media Sharing :

Share your website links and blog post to your

Facebook profile ,facebook page,facebook groups which are relevant to your topics.

2. Forums (Q/A link Building)

People often search for the answers on the internet and several webmasters use this opportunity for link building purpose.

Take Quora the No 1 question and answers discussing website. Most visitors type their questions and get the answer

3. Social Bookmarking

Social Bookmarking is a way people use for bookmarking or store their favorite web pages, articles, videos, etc.

Many Social Bookmarking websites links are Dofollow which allow Google to follow them and rank their websites.

Example  : digg.com/submit ,  StumbleUpon.com

4. Blog Comments

Blog Commenting is my favorite OFF-page SEO link building method by this method you can build powerful backlinks to rank your website.

For example: To comment on digital marketing blogs

Search in google   “  digital marketing blogspot” 

Digital marketing   post comment

Digital marketing blog

5. Press Release:

Press releases are one of the effective link building strategies and it still continues to boost search engine rankings.

Through press releases your website will appear on Google news section from that you would obviously get a large amount of traffic to your website.

6. Web 2.0:

Web 2.0 link building is the great tactics and Secret method for ranking websites.

By default, every web 2.0 websites such as WordPress, Blogger, Weebly has high page rank and Domain authority.

When we use these sites for link building it works great when done correctly.

The biggest advantage of using this Off-page SEO tactic is that you can have full control to handle the links.

By having full authority you can change links, modify anchor texts, add or even delete backlinks.

How to create web 2.0 links?

SELECT top five web 2.0 websites.

Create a website with anchor name in the domain name.

For example, if you want to rank for  php.com ,  create website name as phptraining.wordpress.com or phptutorials.wordpress.com

Your blog should have necessary pages like Home, About, Contact us, etc.

Then write 300 – 500 words content with perfect ON-page SEO and link to your website with powerful anchor texts.

Since web 2.0’s take a long time to get indexed on Google, Use link indexing services to index your Web 2.0 articles soon.

To make even more effective bookmark web 2.0 articles on social bookmarking sites and also share on social media sites.

7. Profile links:

Good profile links can improve your website ranking. It will not only act as backlink but it is most than a backlink that will increase your overall website branding.

Getting profile links from popular websites will act as a good consideration for Google to judge your website and rank on top search results.

So join the most popular social media websites with high DA and go to the settings and look for the website or Home Page box and add your website homepage URL.

 

8. Directory Submission:

Listing your website on directories is part of SEO to get powerful backlinks to your website.

In order to get quality backlinks, you need high PR directory websites which give dofollow backlinks.

Although directory submissions are easy most people find it difficult for listing their websites. For example   http://www.bloghub.com

9.  Article Submission:

Write article to your relevant topics on website like hubpages.com   & creating backlinks inside article content.

 

10. Infographics  images  :

Pin  infographics images on pinterest.com 

Pinterest is a web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and on a shorter scale, GIFs and videos.

 

11. Guest Posting

Guest posting is the most popular link building method where an article is written as a guest post by another website webmaster.

Where the author places his/her one of website article links inside the article in that way the link juice passes to guest post author’s website.

Search Engine Optimization

                                                       SEARCH ENGINE OPTIMIZATION
  

Search engine optimization is divided into two parts

1} ON PAGE ( Inside)
2) OFF PAGE (Outside)

ON Page:

(a) On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. 

(b) On Page SEO is the Science of optimizing the contents
of a website such that it becomes  friendlier to the search engines.

This technique includes the optimization of texts,images,tags,Url structure,internal links ,external links,headers etc.
The most important On-Page SEO tips are:

• Having optimized titles and descriptions
• Proper URL Structures
• User friendly navigation (breadcrumbs, user sitemaps)
• Optimized internal links
• Text Formatting (use of h1,h2,bold etc)
• Image optimization (image size, proper image names, use of ALT tag)
• User friendly 404 pages
• Fast loading pages
• Mobile Friendly pages
• Top quality fresh content (This is always the most important SEO factor!)
• External links (no broken links or links to ‘bad’ sites)

  

ON PAGE SEO PURPOSE

 1) Increase Website Visitors

 2) Get Ranking In Search Engine Result Pages.

OFF Page:

Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:

·        Link Building

·        Social Media Marketing

·        Social bookmarking

OFF PAGE SEO PURPOSE

1) Increase Website Visitors

2) Increase Website Ranking In Search Engine Result Pages.

LinkedIn For Business

                                                                 LinkedIn For Business

What is LinkedIn?
LinkedIn is a business-oriented social networking site which is primarily used for professional networking. LinkedIn is used on a monthly basis by over 21.4 million U.S. visitors and over 47.6 million globally.

How can LinkedIn help for business?
Unlike Twitter, Facebook or other popular social networking sites, LinkedIn is for professional networking. LinkedIn has numerous benefits for the Business to Business companies and also has distinct benefits for Business to Consumer companies.

with any other further due, here are the list of things at how can you use LinkedIn for business...

BUILD YOUR PROFESSIONAL NETWORK WITH THE POWER OF SOCIAL NETWORKS

LinkedIn establishes the perfect environment for building your network. By using LinkedIn, you can review a supplier‘s, accountant‘s, or lawyer’s recommendations, reviews and experience before making contact with a new connection.

Additionally, Linked provides an opportunity to grow your network. When you visit a potential connections profile, LinkedIn will display the degree(s) of separation between you and the connection. For example, if you were to look at Kevin Bacon’s LinkedIn profile, you would see that your accountant knows Kevin’s attorney and the attorney knows Kevin. Using LinkedIn as a networking tool, you can see your mutual connections with third parties. This can assist you in making an introduction to an important supplier, distributor, strategic partners or future employees.

ESTABLISH YOUR BUSINESS WITH A LinkedIn COMPANY PAGE

Businessman can create a LinkedIn company page which features their business products or services. This will increase exposure for your business because there is one more location on the web where potential suppliers, employees, and distributors can find out about your product or service. Additionally, listing your business will vastly improve traffic to your website by allowing you to place a link to your site on your profile or company page.

Increase Credibility 

No matter what the business is, it can always increase its credibility. LinkedIn offers a great opportunity to receive recommendations from past employees, clients, etc. (These reviews are not publicized unless approved by the company.) By requesting recommendations from individuals with whom you have done business, you can increase your credibility with potential business connections. LinkedIn members can also follow companies which keep them up to date with important company information.By receiving recommendations and having followers on LinkedIn, a company presents a great opportunity to grow their business.

 It is important for a company to be on LinkedIn in order to build a business via the power of professional social networking. A business is about sales but it is also about connections and networking on a professional level. LinkedIn offers numerous opportunities to increase you referral and knowledge base, attract new business, attract quality employees, increase credibility and expose products/services.

Advantages of Twitter For Business

Twitter as for another very vast network for connectivity. Twitter is a network where you can share your business to the people by using hashtags,  and posting in 280 characters. 
  Hashtags can be a great support for the business while using any trending topic that can be related with your business can help to reach out many people and letting them acknowledge about the product or your business.
  For further doubts I will list few advantages that can help you understand better. 
                             

                                       Advantages Of Twitter For Business

1} Drive Traffic To Your Business: To grow your business you need to generate traffic that will generate leads for your business. And twitter promotion is a great deal of work. To drive traffic for your business through twitter you need to tweet a lot, almost everyday for your business to grow and promote it with the help of social media.

2} Network With Others:  Social media marketing is more like networking, especially if you’re in the back to back space. On Twitter, you can meet just about anyone and start a conversation but it is mostly in tweets which are public. You can communicate through tweets with the clients.

3} Decent Content: While posting your blog link or website know that the content of your tweet is decent enough to reach out to the people in decent manner. 
    
Hope this set of  advantages help you grow your business. 

                                              Happy Tweeting!

Advantages Of Facebook Page

                                                    ADVANTAGES OF FACEBOOK PAGE

 Facebook is a vast pace of connectivity for many various reasons as to connect with family, friends, many others who are far from us, it helps us to stay connected. With many benefits of from Facebook of connectivity. Facebook also can help us with our personal  retail or wholesale business, family business or as have to endorsing a brand. It helps our business to grow and expand to a very vast extend.
   With Internet growing in an advance speed in our day to day life. It will surely do our business justice and do  this we need to open a facebook page or group for our business so we can share with the world and let them know about it.

With any other further doubts. I'll list a few Advantages of Facebook Page

1) Brand Awareness: Your business preferences will help you gain exposure to potential costumers. As facebook is a vast social media platform in the world.

2) Drive website traffic: By posting links to your website, you can help increasing online visitors.

3) Targeted Advertisement: Facebook advertisement allows you to publish various specific demographics based on location, age, gender and interest.

4) Generate Business leads: Getting likes on your page can be a good start for the business sales and gather hem as a form of lead. You can use competitions and giveaways to gather e-mail address to built your marketing list.

5) costumer service and feedback : Facebook allows two way communication between the businesses and the costumer. You can use the messaging services to deal directly with the queries of your costumer. Getting customer feedback can be a great improvement to the business.

Tips and Tricks To Increase Your Facebook Page

With Digital Marketing growing at a high speed people tend to keep up with the business.While some have the problem of understanding the business marketing online there are even some whose business once it starts to grow at a level we can't keep up withe page so hence here are some few tips that you can keep in mind to make your business run slowly while there are some tricks to increase your business online through facebook.

Tips And Tricks To Increase Your Facebook Page

1. Keep updating your page with a new post at least 4 times a week

2. Keep an eye on the insights.

3. Find unique and relevant content for your Facebook audience

4. Make use of visual marketing.

5. Communicate with your Facebook audience ( reply to the comments on your post or like it)

6. Re-share your evergreen content.

7.Try to be a valuable source in your niche

8. Take feedback and suggestions positively 

9. Plan a content strategy in advance

here's a list of content strategy you can plan in advance:

a) Your own website and blog content

b) Other people's content with rights and authorization 

c) Branded images and Funny images

d) interact live with the audience by Facebook live.

10. Get your own solution of the problems faced in your business

11. Post audience tested content.

While following these tips and tricks I'm sure your business will run smoothly with no rush and hurry. This tips for Facebook will work for everyone once kept in mind and continuing it!

ALL THE BEST!

What is SEM

SEM is a marketing technique which includes SEO (Search Engine Optimization) and PPC ( Pay Per Click)

FREE LISTING

SEO:- It is free listing technique
SEO Purpose:- a) Increase website increase

                       b) Get ranking in search engine like google.com

PAID LISTING

PPC is a paid listing technique where is it paid per click.

For eg if there are 4 advertisers A,B,C& D where,
A is ready to pay max. Rs.30 ppc
B is ready to pay max. Rs.28 ppc
C is ready to pay max Rs. 25 ppc
and
D is ready to pay max Rs.23 ppc for the keyword DIGITAL MARKETING COURSE

 If someone searches the keyword 'Digital marketing course' in google.com the the advertisers Ad will be published in search results.
 If someone clicks on that Ad then according to the bid amount the amount will be charged by Google Adwords.

What is digital marketing?

Definition: Internet marketing  or Digital Marketing refers to Marketing and advertising efforts that use wed email and social sites to drive more leads, more sales and more visibility for brand building.

What Can DIGITAL MARKETING Do?
 Digital marketing can build & implement effective internet marketing strategies that creates brand, generate leads increase website traffic and strengths online presence.