SEARCH ENGINE OPTIMIZATION
Search engine optimization is divided into two parts
1} ON PAGE ( Inside)
2) OFF PAGE (Outside)
(a) On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images.
(b) On Page SEO is the Science of optimizing the contents
of a website such that it becomes friendlier to the search engines.
This technique includes the optimization of texts,images,tags,Url structure,internal links ,external links,headers etc.
The most important On-Page SEO tips are:
Search engine optimization is divided into two parts
1} ON PAGE ( Inside)
2) OFF PAGE (Outside)
ON Page:
(a) On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images.
(b) On Page SEO is the Science of optimizing the contents
of a website such that it becomes friendlier to the search engines.
This technique includes the optimization of texts,images,tags,Url structure,internal links ,external links,headers etc.
The most important On-Page SEO tips are:
- Having optimized titles and descriptions
- Proper URL Structures
- User friendly navigation (breadcrumbs, user sitemaps)
- Optimized internal links
- Text Formatting (use of h1,h2,bold etc)
- Image optimization (image size, proper image names, use of ALT tag)
- User friendly 404 pages
- Fast loading pages
- Mobile Friendly pages
- Top quality fresh content (This is always the most important SEO factor!)
- External links (no broken links or links to ‘bad’ sites)
ON PAGE SEO PURPOSE
1) Increase Website Visitors
2) Get Ranking In Search Engine Result Pages.
OFF Page:
Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
· Link Building
· Social Media Marketing
· Social bookmarking
OFF PAGE SEO PURPOSE
1) Increase Website Visitors
2) Increase Website Ranking In Search Engine Result Pages.
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