SEM is a marketing technique which includes SEO (Search Engine Optimization) and PPC ( Pay Per Click)
FREE LISTING
SEO:- It is free listing technique
SEO Purpose:- a) Increase website increase
b) Get ranking in search engine like google.com
PAID LISTING
PPC is a paid listing technique where is it paid per click.
For eg if there are 4 advertisers A,B,C& D where,
A is ready to pay max. Rs.30 ppc
B is ready to pay max. Rs.28 ppc
C is ready to pay max Rs. 25 ppc
and
D is ready to pay max Rs.23 ppc for the keyword DIGITAL MARKETING COURSE
If someone searches the keyword 'Digital marketing course' in google.com the the advertisers Ad will be published in search results.
If someone clicks on that Ad then according to the bid amount the amount will be charged by Google Adwords.
FREE LISTING
SEO:- It is free listing technique
SEO Purpose:- a) Increase website increase
PAID LISTING
PPC is a paid listing technique where is it paid per click.
For eg if there are 4 advertisers A,B,C& D where,
A is ready to pay max. Rs.30 ppc
B is ready to pay max. Rs.28 ppc
C is ready to pay max Rs. 25 ppc
and
D is ready to pay max Rs.23 ppc for the keyword DIGITAL MARKETING COURSE
If someone searches the keyword 'Digital marketing course' in google.com the the advertisers Ad will be published in search results.
If someone clicks on that Ad then according to the bid amount the amount will be charged by Google Adwords.
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