Search Engine Optimization

                                                       SEARCH ENGINE OPTIMIZATION
  

Search engine optimization is divided into two parts

1} ON PAGE ( Inside)
2) OFF PAGE (Outside)

ON Page:

(a) On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. 

(b) On Page SEO is the Science of optimizing the contents
of a website such that it becomes  friendlier to the search engines.

This technique includes the optimization of texts,images,tags,Url structure,internal links ,external links,headers etc.
The most important On-Page SEO tips are:

• Having optimized titles and descriptions
• Proper URL Structures
• User friendly navigation (breadcrumbs, user sitemaps)
• Optimized internal links
• Text Formatting (use of h1,h2,bold etc)
• Image optimization (image size, proper image names, use of ALT tag)
• User friendly 404 pages
• Fast loading pages
• Mobile Friendly pages
• Top quality fresh content (This is always the most important SEO factor!)
• External links (no broken links or links to ‘bad’ sites)

  

ON PAGE SEO PURPOSE

 1) Increase Website Visitors

 2) Get Ranking In Search Engine Result Pages.

OFF Page:

Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Unlike On- page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:

·        Link Building

·        Social Media Marketing

·        Social bookmarking

OFF PAGE SEO PURPOSE

1) Increase Website Visitors

2) Increase Website Ranking In Search Engine Result Pages.