Google AdWords

Google Adwords is an advertising service by Google for business wanting to display ads on Google and its advertising network. The Google AdWords  program enables business to set a budget for advertising and only pay when people click the ads. The ad services is largely focused on keywords.

 TYPES OF CAMPAIGN

1. Search Network Only- Only Google Search Only

2. Display Network Only- The ads that is shown in the google sites which is known as Adsense

3. Search Network With Display- Combination On Search And Display

4. Shopping- Best way to create shopping ads.

5. Video- Video ads on Youtube and across the web

6. Universal App Campaign-  Promote your apps across search, display and Youtube 

BID STRATEGY

Consider your goals

     Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purpose of bidding, you will want to consider three basic types of goals along with  your current campaign setting

Consider your goals   :

Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you'll want to consider three basic types of goals, along with your current campaign settings.

·        If you want to generate traffic to your website, focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding may be right for your campaign.

·        If you want to increase brand awareness—not drive traffic to your site—focusing on impressions may be your strategy. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers.

·        If you want customers to take a direct action on your site, and you're using conversion track, then it may be best to focus on conversions. Cost-per-acquisition (CPA) bidding lets you do that.

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      1) CPC focus on clicks (Increase Website Visitors)

       

      2) CPM focus impression ( Brand Awareness)

            

      3) CPA ( Focus On Conversion)

      Consider your goals   :

Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you'll want to consider three basic types of goals, along with your current campaign settings.

·        If you want to generate traffic to your website, focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding may be right for your campaign.

·        If you want to increase brand awareness—not drive traffic to your site—focusing on impressions may be your strategy. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers.

·        If you want customers to take a direct action on your site, and you're using conversion tracking, then it may be best to focus on conversions. Cost-per-acquisition (CPA) bidding lets you do that.

TYPES OF CPC

1. Manual CPC

2. Maximize Clicks

3. ECPC- ( Enhanced CPC)

1. MANUAL CPC- With manual CPC bidding you can set a maximum p0ride on the cost of someone clicking on your AdWords Ads

2. Maximize Clicks- Maximize clicks automatically sets your bids to help get as many clicks as possible within your budget. You set a target daily budget and the AdWords system automatically sets your maximum CPC bids on your behalf, with the goal of getting you the most clicks possible within the budget

3. Enhanced CPC- It automatically adjusts your manual bids to help you get more conversion. ECPC is available as an optional feature with manual CPC bidding. With ECPC you'll still have control over your bids just like you did before, but ECPC helps you by adjusting each bid based on how likely it is that a click will result in a conversion. If a click seems likely to convert ECPC will raise your Max. CPC after applying any bid adjustments you've sent.

CAMPAIGN STRUCTURE

Now Make Your Own customised structure and get started with Google AdWords!!!


Q. How To Create Search Network Campaign With Manual CPC?
             In Manual CPC we can decide keyword bid amount
       
These Are The Following Steps To Create A  Manual CPC :

  1. Click on campaign on Google AdWords
  2.Select New Campaign
  3. They will show case many types of option, we have to choose the 'search' option to select 'Single        Goal Lead
   4. Select website visits and add the link you want to do for the campaign
   5. Fill In the details about the campaign like, Campaign Name, Networks*, Location, Budget, Bidding*, Site link extensions*, description Then save and continue
   
   *Select search network, The ads can appear near google search results and other people sites when people search for terms that are relevant to your keyword
    *Select manual CPC from 'Clicks' drop down BOX, Select bid strategy then, manual CPC
     *Add additional links to your ad. New site link, SEO Services then, add link to final URL                             (Minimum 4 site link)

Then Add in details about the Ad like, Ad Group Name, Default bid (min. bid), Keywords

                                                                Save &Continue

To Add New Ad :

    New text ad
    Final Url
    Headline 1- (30 word limits)
    Headline 2- (30 word limits)
    Display path- (15 word limits, 15 word limits)
    Description- (80 word limits)
                                                                 
                                                                   Save & Continue

And then, your Ad is made.